By B V Rao (first published on exchange4media.com)
Things are looking up at the Time of India. The country’s biggest and richest media house, which rang the alarm bells first with an unprecedented round of blood-letting last year, has just announced the end of recession. Ravi Dhariwal, CEO, wrote an endearing letter to all his staff to inform them that the management has decided to put some money in their pockets ahead of Diwali, a sort of bonus payout. continue reading…
By B V Rao (source: exchange4media.com)
In 1987 the Times of India set in motion a process of deconstructing the Indian newspaper as we knew it up until then with the launch of the rather wordy Sesquicentennial (150th birthday) Celebrations. Even though journalism became collateral damage (some would say it was the primary target) in its relentless march to superstardom, the Times of India did much more than just deconstruct the newspaper. It changed the game totally and completely. continue reading…
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