Source: http://exchange4media.com/
By B V Rao
News channel editors are like horses. They wear blinkers to work! That need not necessarily be a bad thing. Horses are forced to wear blinkers so they see only the road ahead and stay on course. We all call that focus, staying on the job, and any manager worth his salt will tell you that that is a great asset. continue reading…
This article first appeared on exchange4media.com
By B V Rao
One has always wondered why a discerning advertiser would want his product to be seen on news channels, especially the Hindi ones, drowning in all the slush that they call content. What value do premium products get out of their association with such trash? continue reading…
(This piece first appeared at Exchange4Media.com under the Newsmanic Series)
The average TV journalist hates his job or, more precisely, hates what he has to do to keep his job, which is roughly true of any average person in any average job. The dirty, mindless content he dishes out with such passion is not HIM. Much like any average person in any average job, the TV journo, too, has made his peace. He gets by the tough life of the TV newsroom by throwing the protective ring of philosophy around himself.
(This piece first appeared at Exchange4Media.com under the Newsmanic Series)
One story that news channels should have grabbed and played up was the investigative report of BBC’s Richard Watson on the Mumbai 26/11 attacks. India’s news channels have unfairly been carrying the stigma of helping the terrorists in their mission. Watson pointed out that there was something elementarily wrong about the Government’s accusation and I expected some pick and play to this story even though Michael Jackson was ruling the airwaves.
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