By B V Rao (source: exchange4media.com)
In 1987 the Times of India set in motion a process of deconstructing the Indian newspaper as we knew it up until then with the launch of the rather wordy Sesquicentennial (150th birthday) Celebrations. Even though journalism became collateral damage (some would say it was the primary target) in its relentless march to superstardom, the Times of India did much more than just deconstruct the newspaper. It changed the game totally and completely. continue reading…
