We are attracted towards light. Light always symbolised knowledge and consciousness. While darkness is lack of knowledge at the least and is evil at the worst. This, we Indian’s seemed to have understood and still do understand very well. But some how, down the ages, light became confused with ‘white’ and the more white one is, the more acceptable and attractive one became. One other thing that might have added to this attraction is that more Indian’s have darker skin tones than whiter skin tones.

It’s nice to hear someone with your experience and expertise speak out on a subject that is at its most basic level the most racial way to grow up in a society. The Indian society – especially those from India – have grown up to believe that being fairer is better; women were told if you are dark who will marry you – no wants wants a ‘kali’; and now as the society is finally accepting a more cosmopolitan approach to life – let the fairness quotient also apply to the men. I personally find it a way of brainwashing people into believing that they ‘need’ products just to be able to be perceived ‘better’ than others.

As for moral standards, no actor / actress in Bollywood has those values – if they get paid a price they will do whatever it is they are asked to do .. and it’s the society that spoils them. If we didn’t agree to pay them huge sums of money, where would they be ? No where – they’d have nothing. Unfortunately in India – money talks – and that’s what has come of our culture.